06:03:03
DA Group unveiled as new face of Digital Animations.

Digital Animations Group plc today begins a new chapter in its corporate history with a new name, a new brand and a new portfolio of products and services.

Following extensive reviews of its technology applications, market position, and operational structure, the company goes forward under the banner of DA Group (DA) delivering a range of smart communications solutions.

The company, which pioneered virtual character technology with the launch of Ananova, The Head and digital Shakespeare, has now commercialised its software to help simplify human computer interaction. By transforming its technologies into defined products, DA has, for the first time, made its core animation engine available to the wider development market. The introduction of consumer planning expertise to the Group has also enabled DA to create marketable business propositions to the service sectors.

The products are now ready to be marketed to very specific areas within the telecom, media and technology markets, the financial services industry and public sector. With a series of product launches planned throughout the year, the business model focuses on media-based training, IP telephony and mobile services within each target market sector.

To support these revenue streams the company has established a strong sales team and a high level Advisory Board comprising industry experts. In addition, all subsequent product research and development is aligned to market and customer needs.

DA Group's forward strategy is for creating technology solutions that have a people focus and which offer a means to connect computer networks and users through more meaningful dialogue. With this repositioning comes the new company name and the emergence of a new brand to better reflect DA's status.

DA Group CEO, Mike Antliff said:

"I am very excited about DA Group and the path we have now set ourselves. The review process over the past few months has been incredibly thorough. As a consequence we have redefined the company, developed a product portfolio, devised market engagement plans and marketing strategies to underpin the new corporate positioning.

"We have also undertaken an operational effectiveness audit and financial review to ensure that we have the right structures, processes and resources in place to support our intended revenue streams. As a result, we now have a tangible way forward and a deliverable business plan.

"Today, computers are at the heart of every form of communication and our software provides a friendly face at the point where the human and digital worlds meet. That core technology, which was, and remains, at the heart of our business is incredibly powerful and flexible, and offers much more than just character animation. It gives us the ability to help clients connect more effectively with their customers by establishing a more meaningful computer/human interaction.

"The change in name - and more fundamentally, the repositioning of the company - reflects our desire to be seen as company delivering intelligent communications.

"DA Group is now a more mature operation with a clear sense of direction. We have examined every aspect of the company from the ground up, introduced a stronger sales operation and support structures. There are still many challenges ahead but we go forward with commitment, energy and courage."

DA Group portfolio of intelligent communication solutions include:-

SDK (Software Development Kit) - is a powerful animation package which makes DA's core 'real time' technology available to the development community for the first time.

Mobile - DA Group has a range of products, including its pioneering T2 and V1 design packages for colour screen multimedia phones, to allow operators to add more impact and fun for the end user.

Ability - focussing on the needs of the public sector, Ability offers a service for local or central government to improve their communications with the general public, working across multiple channels such as the web, kiosks or on CD.

VMS (Visitor Management System) - is a virtual assistant designed to help people with all kinds of requests including providing directions, information or receptionist duties.

Kiosk - a solution which takes the humble cash dispenser to a new level. Utilising DA Group's character technology Kiosk acts as a stand alone sales counter offering a full range of banking services and information through one simple to use machine.

All enquiries, please contact:
Elizabeth Lambley or Martin Allen
Indigo (PR) Ltd
Tel:
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