18:06:03

DA Group Launches First Technology Partner Programme

DA Group (DA), the intelligent communications provider responsible for some of the world’s most famous virtual characters, has launched its Partner Programme as it prepares to make its core technology widely available for the first time.

The company’s software animates 3D characters in real time from simple text and voice inputs and was first used to power Ananova, the world’s first virtual newscaster. Over the past three years this animation engine has been developed across various commercial arenas and now lies at the heart of a range of products and solutions for mobile messaging, retail, e-learning and the public sector.

The Partner Programme offers three levels of strategic relationship - reseller, technology partner and development partner – and establishes a commercial framework for the development community to access and integrate DA’s groundbreaking software. Each level builds on a marketing and licence agreement.

DA will announce the first companies to link up through the Partner Programme at a virtual agent showcase event get real:get virtual at the bfi London IMAX® Cinema on 18th June, where the company also plans to launch five new products.

Laurie McCulloch, DA’s Development Director says:

“Our technology can hold the key to effective and engaging communications across many market sectors. As we have developed the software we have worked with brand marketers, public sector bodies and TV companies to explore the possibilities and we feel extremely confident that we now have the products that others can integrate into their own applications.

“The Partner Programme offers benefits from marketing and training support through to the creation of high impact demonstration materials to help companies develop increasingly compelling communications solutions.”

The three levels are:

DA Group Reseller: partnership at this level is cost free and is aimed at developers whose solutions could occasionally be more effective by utilising DA Group technology. Resellers will benefit from access to DA Group marketing brochures, access to online demonstration facilities and 60 day evaluation copies of core technologies.

DA Group Technology Partner: typically, a technology partner would see DA Group technology as a key differentiator for their product but not a core component. A renewable license fee is payable but technology partners will benefit from increased support from DA Group and improved rates of commission. In addition to benefits at reseller level, technology partners will receive on site demonstration licenses, sales and technical support from DA Group and co-promotion via the web.

DA Group Certified Development Partner: the highest possible status. A development partner would see DA Group technology as a core component of their own solution and would be interested in working closely with DA Group to develop new solutions. Again, a renewable fee is payable but developers receive an unprecedented level of support from DA Group with licenses, demonstrators and access to sales leads culminating in official DA Group certification guaranteeing ease of integration and full support.